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4Mar

3 Quick Tips to Build Search Engine Ranking

Everyone wants to be ranked on the first page of Google, but what does it honestly take to make this happen? I’m referencing “Google” because it is widely known and accepted as the #1 search engine today. And with Google updating its algorithm on what seems to be a daily basis, it becomes difficult to keep up with all the changes. I’m sure you, like most other business owners, think to yourself, “What if there were just some simple things that I could do to increase my search engine presence?” Well, there are.

1. Social Media Profiles

One of the easiest ways to establish a search engine presence is to create multiple social media profiles. It’s a simple formula: The more places that Google can find you online, the more reputable your business is. There are a few main ones that every business should be on, and then there are some “specialty profiles”. Facebook, Twitter, Instagram, and LinkedIn are some of the main profiles which every business should have. Creating these profiles not only creates extra links back to your website, but it creates another potential link for the first page of Google where someone can potentially click thru to you.

2. Blogging

Content is king! The more content you have on your website, the more likely your chances of being ranked for particular keyword searches. Blogging is also important because it informs your potential customer base about information that can lead to more business for you. Creating an archive of articles and information helps to establish yourself as an authority in your industry.

3. Reviews/Testimonials

Nothing is more credible for a business than the good words offered by a previous client. Not only does this build good faith with future clients, but it builds trust with Google as well. Consider asking a few of your top clients to write reviews on the various websites (Yelp, Google +, Angies List, etc) All of these platforms can add substantial value to your online presence and won’t cost you anything more than the time you must invest in them.

Nothing beats a full SEO marketing strategy, but for those clients who are looking to create a foundation in the simplest way, these solutions can do just that. For those seeking to take it to the next level, you may want to seek the assistance of a local digital marketing company to help with your search engine optimization.

For more information, please reach out to Devon from The Block. (732) 743-5410. [email protected]

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